Commercial Retail Space Renovation

Transforming A Luxury Plumbing Showroom

Home Comfort Centre – 2024 

Summary

Located in Richmond Hill, Home Comfort Centre is a one-stop destination for kitchen & bathroom plumbing fixtures and water & air purifiers.

With the introduction to their new plumbing brand “Duravit” to their showroom, Home Comfort Centre wanted our help to create a more impactful, modern and uniform look for their toilet section of their showroom. Within their toilet showroom, marketellers has redesigned display sections for Toto, Toto NEOREST and Duravit and took a modern luxury approach.

Original Showroom

Challenges

  1. Toilet production information was inconsistently displayed, creating a more “chaotic” aesthetic. 
  2. Their luxury line “NEOREST” did not stand out from the rest as their price point does. 
  3. The Duravit display was blank, want to keep a uniform look to the whole showroom while still adding brand differentiation.  

Insight

Our team has experience in transforming luxury retail spaces, including high-end jewellery and watch stores. We focused on creating showrooms that reflect the same sense of elegance as the products themselves, ensuring a premium shopping experience for the clients.

Interior Design Solution

We focused on approaching the design by accenting and highlight the toilets, instead of being hidden by white backgrounds. to keep a uniform look to the showroom, we darked all backgrounds behind the toilets, incorporated consistent line art and similar product information placements.

Toto Display

We found a balance between differentiating Neorest as a premium section while maintaining a brand unity with the original Toto line up. We achieved this by incorporating a premium flare of metallic finishes to the existing display frame and toilet podiums of Neorest. 

Duravit Display

While keeping a clean aesthetic, we differentiated the Duravit dedicated wall with a unique custom Duravit logo background made in a 3D render program, and divided the artwork to bring a contrast from the art background with the displayed Duravit toilets.